LESSON 7

BASIC PRINCIPLES OF WEB GRAPHICS AND LAY-OUT

• BALANCE- The visual weight of objects, textures, colors, and space is evenly distributed on the screen.
• EMPHASIS - An area in the design that may appear different in size, texture, shape or color to attract the viewer's attention.
• MOVEMENT - Visual elements guide the viewer's eyes around the screen.
• PATTERN AND REPETITION - These are the repeating visual element on an image or lay-out to create unity in the lay-out or image.
• RHYTHM - is achieved when visual elements create a sense of organized movement.
• PROPORTION - Visual elements create a sense of unity where they relate well with one another.
• VARIETY - This uses several design elements to draw a viewer's attention.

BLOGGING ETHICS

• ACCOUNTABILITY - Authors must be accountable on whatever they write on their blogs. Accountability means holding responsibilities to high standards of performance, the goal is to produce the best content with our readers' interest in mind. They are, after all, the only reason we write.
• ACCURACY - As a content creator, educator, news relayed, information slayer, your job as a blogger is to give your readers the most accurate information - identifying your sources, checking facts, never sacrificing accuracy and fairness for the sake of a "good" study. This includes citing and attributing everything you've used, read and referenced when writing a post.
• INDEPENDENCE - means freedom from outside control or support, a blogger can write anything he or she wants to share without having someone saying he/she must do.
• TONE - bloggers must write with their intended audience in mind. The key to successful blogging is alignment of interests between writer and reader. It's that sweet spot where what's good for your readers matches what's good for you. Don't focus on having a great blog. Focus on producing a blog that's great for your readers.